Sam Rhynas

Sam is Chief Operating Officer at effini, an innovative data and AI solutions company. With over 25 years’ experience in software engineering and data, she works with organisations developing both strategic approaches and practical solutions to help them become truly data driven.

She has extensive experience building and developing teams, and regularly coaches individuals around career pathways into tech. She is a member of the Scottish AI Alliance Leadership Circle, focusing on Scotland’s Artificial Intelligence Strategy.

Sam is passionate about diversity within the technology sector, she leads Girl Geek Scotland, and is a co-organiser for the Edinburgh chapter of PyData, a global community for users of open-source data tools for analytics and AI.